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Robbins-Gioia Honored For Public Relations Branding Campaign
Project Management Consulting Firm Takes Silver in the First Annual Shoe-String PR
Technology Awards
September 29, 2003, Alexandria, Virginia—
PRSourceCode, an application and content service provider serving the
technology journalism and public relations communities, and Adweek Magazine’s
Technology Marketing today announced Robbins-Gioia as a recipient of the silver
category of the 2003 Shoe-String PR Technology Awards competition. The awards
recognize innovative, business-to-business technology campaigns that deliver
significant return on investment on an annual budget of $100,000 or less.
Specifically, Robbins-Gioia was recognized for success in developing a
repeatable process for consulting solution launches to build brand.
“The 2003 Shoe-String PR Technology Awards provide PRSourceCode with an
opportunity to recognize organizations for their creativity in developing
public relations programs on a limited budget,” said Steve Smith, vice
president of sales and marketing, PRSourceCode. “In today’s competitive
technology business climate, it is essential for marketers to remain focused on
campaigns that bring quantifiable value to their organizations and their
constituents. Robbins-Gioia’s public relations efforts should be applauded, as
they have brought about tremendous success for the organization.”
The 2003 Shoe-String PR Technology Awards recognize top public
relations/marketing programs at the gold, silver, and bronze levels. Criteria
for the selection committee focused primarily on the quality of ROI, as well as
creativity of programs. The selection committee, consisting of top public
relations professionals with both agency and corporate experience, selected
Robbins-Gioia as a silver award winner from a pool of 200 applicants.
Supporting the Sales Team
Robbins-Gioia’s primary objectives were to raise the organization’s profile and
increase lead generation by executing formal launches for consulting solutions.
For the competition, Robbins-Gioia described the launch of its packaged vendor
management/outsourcing consulting solution, developed to help organizations
realize maximum benefit from outsourced operations. Objectives for the
solution’s launch focused on supporting the sales team through lead generation
as well as driving awareness of the solution’s business benefits. In addition,
the launch messaging communicated Robbins-Gioia’s value proposition?that the
company is a different kind of consulting firm? in federal and commercial
markets. The marketing team accomplished its goals through a combination of
press and analyst outreach, which resulted in 11 media placements in key
public- and private-sector publications, five of which ran on the actual launch
date, creating significant impact.
“Robbins-Gioia is honored to receive silver in the first annual Shoe-String PR
Technology Awards,” said Tricia Davis-Muffett, vice president of marketing for
Robbins-Gioia. “Our team has developed a solid solution launch process that is
directly impacting the success of our organization. As a result of this
process, our sales force is experiencing a significant amount of qualified
leads and our new business pipeline is the most robust it has ever been.”
About Robbins-Gioia, LLC
Robbins-Gioia has been dedicated to delivering management consulting solutions
to government agencies and Fortune 500 companies for more than 20 years.
Robbins-Gioia combines thought leadership, disciplined processes,
industry-based knowledge, and integrated tools to help global customers
optimize their business processes, accelerate change, and establish time, cost,
and quality improvements to transform their businesses. For more information,
please call Robbins-Gioia, LLC at 800-663-7138, or visit the web site at
Robbins-Gioia.
About PRSourceCode
PRSourceCode is an Application Service Provider/Content Service Provider
(ASP/CSP) serving the technology journalism and PR communities. Headquartered
in McLean, Virginia, the company is focused on slashing costs across the
industry as it improves levels of service to organizations, PR agencies, and
journalists alike. For more information, visit
PRSourceCode
.
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